Web Survey Bibliography
Many different response formats have been used in web-based survey to measure attitudes. Two common measures are numeric box entry and single response radio buttons. A newer technique has been the visual analog scale (VAS). In web-based surveys, respondents click on the line that best represents their position. Another common method often used in telephone surveys to measure attitudes has been a branching approach - first measure the direction of attitude and then the degree of attitude.
One issue in the use of attitude measures is the extent to which cultural and country differences in scale usage could influence responses. Some have suggested that the VAS or branching approaches may be measures that could minimize cultural biases. In this study we investigated branching, radio button, numeric box, and VAS attitudinal measures across multiple countries. Respondents were asked to indicate how much they liked doing a variety of behaviors using the scales assigned. They were then asked how often they engaged in the behavior in the past 30 days, which formed the primary criterion. We examined the length of time it took to complete the scales (branching and VAS took the longest), and will report on how response distributions were affected by response format and culture, and how response format affected criterion-related validity.
Conference homepage (abstract)
Web survey bibliography - Funke, F. (19)
- Higher Item Nonresponse Rates Caused by Slider Scales in Web Surveys; 2015; Toepoel, V.; Funke, F.
- Investigating Response Quality in Mobile and Desktop Surveys: A Comparison of Radio Buttons, Visual...; 2014; Toepoel, V.; Funke, F.
- The Use of Paradata to Predict Future Cooperation in a Panel Study; 2014; Funke, F., Goeritz, A.
- HTML5 and mobile Web surveys: A Web experiment on new input types; 2013; Funke, F.
- Break-off and attrition in the GIP amongst technologically experienced and inexperienced participants...; 2013; Blom, A. G., Bossert, D., Clark, V., Funke, F., Gebhard, F., Holthausen, A., Krieger, U., Wachenfeld...
- Nonresponse and Nonresponse Bias in a Probability-Based Internet Panel; 2013; Blom, A. G., Bossert, D., Funke, F., Gebhard, F., Holthausen, A., Krieger, U.
- Enhancing Web Surveys With New HTML5 Input Types; 2012; Funke, F.
- Mobile Survey Participation Rates in Commercial Market Research: A Meta-Analysis; 2012; Bosnjak, M., Poggio, T., Becker, K. R., Funke, F., Wachenfeld, A., Fischer, B.
- High potential for mobile Web surveys: Findings from a survey representative for German Internet users...; 2012; Funke, F., Wachenfeld, A.
- Why semantic differentials in Web-based research should be made from visual analogue scales and not...; 2012; Funke, F., Reips, U.-D.
- Web-based rating scales: HTML 5 and other innovations; 2011; Funke, F.
- Ignoring the compatibility of online questionnaires may bias the psychological composition of your sample...; 2011; Funke, F.
- Explaining more variance with visual analogue scales: A Web experiment; 2011; Funke, F.
- Internet-Based Measurement With Visual Analogue Scales: An Experimental Investigation; 2010; Funke, F.
- Making small effects observable: Reducing error by using visual analogue scales; 2009; Funke, F., Reips, U.-D.
- Yes, VASs can! Increasing the accuracy of survey measurements with computerized visual analogue scales...; 2009; Funke, F., Reips, U.-D.
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Using Audio and Video Clips in Web Surveys — Feasibility and Impact on Data Quality; 2007; Fuchs, M., Funke, F.
- Dynamic Forms: Online Surveys 2.0 ; 2007; Funke, F., Reips, U.-D.